Last Updated: October 24, 2020
Have you started to use the power of keyword research to get more organic traffic to your website?
Have you started to use the power of keyword research to target your customers efficiently?
Have you started to use the power of keyword research to uncover hidden gems to make more money online?
If the answer to any one of the above is no then you should start right now.
If the answer to any one of the above is yes then you are on the right path.
Keyword research is an important aspect of building your online business. Just imagine the amount of traffic you can get if you rank at the first spot when someone searches your keyword in Google. You will be able to get free traffic on a daily basis and if you can convert a percentage of the visitors into paying customers it is the best thing that can happen to your website.
There are many keyword research tools available online and in order to get the best features you will need to pay a monthly recurring fee. Most of the tools that are free have very limited options and you will find it difficult to get meaningful results that can help you.
So if you work regularly to add content to your website or you want to get free traffic to your website then keep a subscription for at least one keyword tool.
Here is a list of some of the most popular keyword tools in the market
- Ahrefs
- SEMRush
- Adwords Keyword Tool
- Spyfu
- LongTailPro
- Wordstream
- Ubersuggest
- SERPStat
- Wordtracker
- Moz
It is an interesting part of the whole process of getting your website in front of the right eyes. You will be able to find out keywords which have less competition and you will be able to see the traffic you can get if you rank for a particular keyword.
There are some interesting concepts that will help you understand which keywords to focus your attention on. Let’s have a look at them.
- Long Tail Keywords: When people want to search for more specific things that they are interested in they will use more than three words. The traffic for such keywords is less but people are looking for particular information. If you rank for such keywords, you can get laser targeted customers which can be highly profitable.
- Informational Query: When someone is looking for information related to a subject they will put in queries to gather more information
- Commercial Query: Whenever people want to buy a certain product, they go to Google most of the time and search for reviews for the product or find a cheap option to buy the product or look for coupons which can give them a percentage off on purchase. These queries are commercial and getting traffic for such keywords can increase sales from your website. Make sure to target such keywords when you are doing research.
- Local Query: These type of keywords are helpful for local businesses. People want to shop for all kinds of stuff in their locality and the businesses which rank high and have more 5-star ratings will have a better chance of getting customers.
Keyword Research has become like a science and those who use the data effectively are able to get more traffic and make more money as well.