Last Updated: October 24, 2020
Email marketing is one of the most important aspects of online marketing. It gives you the opportunity to communicate with your audience directly and not worry about getting traffic from other sources.
When you have an email list with whom you are communicating regularly, you will have the opportunity to send them amazing offers and make money along the way. The bigger your list grows, the better it is for your business and brand.
You can create one on one relationship with your audience by providing them information related to what they are looking for.
There is a saying which is very famous in the email marketing world and it says that “Money is in the List”.
The simple reason for that is because when you have subscribers who are waiting for an email from you, they want to know what you are going to tell them and if they are hardcore followers then they will believe you. You can promote good products and make a killing.
Money can be in the list if you know how to use it effectively. You should be able to get as many subscribers as possible who are interested in what you are offering. Then you should be able to provide value to them and also pitch products and services to them which will be beneficial to them.
Email marketing helps you to create a list of buyer subscribers which means that a percentage of your audience will continuously buy products that you promote in your emails.
The people or companies who understand the importance and power of this concept make a lot of money on a regular basis.
When you look at the options out there for email marketing, you will realize that there are thousands and thousands of options to choose from. The pricing is different for different providers so which ever service you choose, please see all the options that are available before committing to any one of the services.
It can be a bit complicated because the price increases with the number of subscribers you have and also with more features you will need to pay more. Some service providers give a free tier option which you can start with and then if you are comfortable with that you can upgrade to get better features and options.
Here you are going to find a few of the email marketing providers which are very popular.
- Mailchimp
- Constant Contact
- SendInBlue
- ConvertKit
- Aweber
- Getresponse
- Drip
- Active Campaign
- Omnisend
- Moosend
- Pabbly
- Campaign Monitor
If you are starting out for the first time with email marketing, there is a learning curve depending on how much time you spend and which service provider you go with.
The basic idea of email marketing is to be able to capture leads and use that information to send information to the leads. Many of the service providers give a free option which is very limited so that you can get the feel of their product. In some cases you can get the free option for lifetime which is a good way to get started.
Mailchimp is one example where you can get a free tier for lifetime. In this option you can have as many as 2000 subscribers listed and you can send 12,000 emails in a month. So if you have 2000 subscribers you can email 6 times to your list and if you have a 1000 subscribers you can send email 12 times to your list. As your subscriber list grows you can opt in for the paid service which has more options.
Which Email Marketing Provider should you choose from the above list?
It all depends on what you are trying to achieve. You can choose based on which one is the most popular among all the above. Mailchimp and Constant Contact are very popular. Aweber and Getresponse are also used heavily in the industry. Each of them offer a free trial. So go ahead and try them out to see which one fits your needs.