Last Updated: October 24, 2020
Ranking higher in search engines gets you a ton of traffic. It is free and all you have to do is stay on top of the search engines. There is a lot of effort being put by many websites to find the best keywords and rank on the first spot on Google. SEO tools are a part of that process.
Since Google is the number one search engine in the world, most of the people work according to Google’s requirement for ranking higher. The other search engines like Bing, Yahoo and few others have very less percentage of traffic when compared to Google.
If you also want to get good organic traffic regularly, you have to make sure that your website ranks higher. The first position in google gets the most traffic and the traffic decreases as you go down the page.
Google constantly updates its algorithm to make sure that the best results show up on its search results and it also makes sure that websites who are using unethical means get penalized. Whenever there is an update, there are bound to be changes in the rankings.
There are many SEO tools in the market. Some of them are free while others cost a regular subscription. Using multiple tools can be time-consuming and will require more work. So it is better to keep one or two tools in the arsenal and use them regularly for better results.
Here is a list of some popular SEO tools which can help you to conquer higher rankings in search results
- SEMRush
- Moz Pro
- Ahrefs
- Serpstat
- Majestic
- SpyFu
- SEOQuake
Search Engine Optimization is an ongoing process and in order to stay ahead of the competition, constant updates and constant tweaks have to be done to the website. There are various factors which are taken into consideration by search engines.
SEO is broadly divided into two categories. They are On Page SEO and Off Page SEO. On Page SEO refers to everything you do in your website to make sure that the website is compatible with the search engine bots which regularly crawls the website. Off Page SEO refers to the backlinks that you receive from other relevant websites and also how many mentions you get in social media platforms.
As the number of websites are growing regularly, so is the demand for search engine optimization. There are many experts in this field and followed by millions of people to get the latest updates and information which will help to get higher rankings. Some of the Guru’s have gotten cult like following and the reason is that they get real results.
There are many agencies and freelancers who are offering SEO services on a monthly subscription basis. Make a budget for SEO every month if you want to benefit from ranking in Google as you will get free customers on a regular basis. It will take some time to make your website an authority but if you work consistently, you will see the results.