Last Updated: October 23, 2020
Landing pages have become an important and indispensable tool for internet marketing and capturing leads. As the World Wide Web evolved, the tools for acquiring leads has also evolved and one of the best methods that anyone who wants to capture new leads can use is by creating landing pages and sending the traffic to those pages.
The Landing page creators have made it possible to quickly create sales funnels which help the visitors by making it easier for them to understand the purpose of the product or service they are offering.
The purpose of these Landing Pages is laser focused in gathering new leads and be able to offer them solutions to problems that they may face in a particular situation.
You can simply say that a landing page is just another web page which is created for a very clear purpose of capturing leads or selling a product by providing clear explanation in the copy of the page. There are all sorts of landing pages you can find for various products and services that will help you to understand how to use various components to make the visitor into a lead or a customer.
When you visit the websites of each of the landing page creators, you should keep in mind that they are landing pages, and they are trying to make sure you subscribe to their service by giving you all kinds of incentives. They reel you in by offering you free trials and various features and once you start paying for them you become a regular customer.
Whenever you click an Ad, most of the time you will be taken to a landing page where you will find all the positive aspects of a product and why you should try it or buy it. You will find some very interesting landing pages along the way. Be sure to save the ones you like because you can use the ideas when you are creating landing pages yourself.
It is all a very calculated process to get an action from the visitors. Sometimes you will find landing pages which will promise you too many things but the reality is completely different. So do not just go by what is being offered by the companies. Do your research.
Many reputable companies will not stoop to such levels but you should be careful because you are giving your hard-earned money to them. Have a clear understanding of the services you want and what is being offered.
Some of the most popular landing page software available in the market are
- Unbounce
- Instapage
- Clickfunnels
- Landingi
- Hubspot
- Wishpond
- Getresponse
- Leadpages
- Lander
- ShortStack
Many of the landing page creators have various templates as well as drag and drop interfaces to make it easy for the user to create any kind of call to action (CTA) pages. You can also visit some competitor websites to look at the landing pages they have created, the offers they are making to entice people to sign up and give their personal information.
Go ahead and have a look at the various options that are available. You can sign up for trials to check out the products you like and stick with the one that you feel appeals you the most.
Remember, it is all about getting more leads for your business so that you could make more money. Don’t get stuck on perfection. Use the one which is easier to use and provides the best value.