Last Updated: October 24, 2020
There are a lot of competitors out there. Might as well make use of them. Use one or more of the best competitor research tools to get ahead in the game.
You can use what they are doing if you want to. Competition is the key to advancement. Take it in a positive way and you will be able to find great things.
You can do the research manually but it will take a lot of time. In order to be efficient you should use some good tools that are available out there.
There are many competitor analysis tools availabe in the market. It may be difficult to find the perfect one for yourself. No matter, you start using the tools that are very popular and have good reviews.
There are many things which you can monitor with the help of these competitor analysis tools. You can look at the number of backlinks they have, you can do keyword research to find how your competitors are ranking in search engines, you can check social media presence, you can find out what kind of content marketing your competitors are doing, you can get an idea about the organic traffic your competitors are getting, you can spy on the keyword data for which they are ranking in organic search, you can check the search volume, the site traffic, backlink profile, link analysis, keyword rankings and I think that may be too much.
But, having more knowledge about your competition can help you make your own strategies to succeed and outsmart them.
List of the best competitor research tools
Find out what the competition is doing and do it better than them. If the competition is far ahead of you then you need to find other ways of reaching their level.
Many times you will see that competition is ranking high for good keywords and if you try to get the same ranking then you may need to spend more time.
Instead of that, find keywords that will be easier to rank and the competition is also not strong. If you target multiple low competition then it will help you to get ahead in other ways.
When it comes to increasing backlinks, you can find the various backlinks your competition is getting and then target the same places yourself. Do guest posts on the same site and get backlinks to your site.
One of the best ways to beat competition is by adding more content on your website. According to the current strategies being employed by several big websites which are getting huge traffic is to add as much content as possible. The more content there is on a website, the more traffic it is receiving.
You need to have a good content addition strategy in your arsenal. Getting articles written by multiple services or freelancers is better because you will be able to order several articles at the same time and you will get them written quickly. This will help to boost the amount of content there is on your site.
Everyone is trying to get ahead of the competition. The tools you are using to spy on your competition may be also used by your competition to spy on you. It is a whole game going on and those of are good at applying the strategies quickly will get ahead faster.
SEMrush
This tool has a complete competitive research toolkit for your use. I like tools that make it easy to navigate based on what the customers want.
In this section you will find the following divisions and it is pretty interesting what you can uncover with this tool.
- Big Picture
- Traffic Analytics
- Market Explorer
- SEO
- Organic Research
- Keyword Gap
- Backlink Analytics
- Backlink Gap
- Advertising
- Advertising Research
- Display Advertising
- PLA Research
- Content and PR
- Brand Monitoring
- Topic Research
- Post Tracking
- Social Media
- Social Media Tracker
Buzzsumo
Buzzsumo can be used to find out which content produced by the competition is working. It helps to identify which content is being shared the most and how well the content is performing on different networks.
Having this knowledge, you can create your own content strategy. It will be based on real data which the competition has already tried. Take the ideas that have worked for the competition and leave the ones which failed.
Ubersuggest
You can use this tool to get some interesting information about your competition. When you want to rank for a particular keyword, you should know what you are going up against.
This tool can help you to find out
- Keywords for which your competitor ranks for
- Monthly traffic (estimate) that your competitor gets
- Domain Authority of the website
- Number of links the competitor gets
Using this knowledge, you can make informed decision as to how you want to make your own strategy to beat them in the search engine rankings.